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</o:shapelayout></xml><![endif]--></head><body lang=DE-AT link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Sehr geehrte Damen und Herren,</span><span lang=DE><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>liebe Freunde,</span><span lang=DE><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> </span><span lang=DE><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>ab Februar 2015 führt Chris Dercon, Direktor der Tate Modern in London, durch den <b>Online-Kurs „Managing the Arts: Marketing for Cultural Organizations“</b> für praktizierende und angehende Kulturmanager. Der vom Goethe-Institut gemeinsam mit der Leuphana Universität Lüneburg entwickelte „Mentored Open Online Course“ (MOOC) steht weltweit kostenlos als interdisziplinäres Weiterbildungsangebot zur Verfügung. Kern des Curriculums sind eigens für den Kurs produzierte Fallstudien zu Kultureinrichtungen aus Bangkok, Berlin, Budapest und Lagos. Erfolgreiche Absolventen können ein Zertifikat (5 ECTS) für ihre Heimathochschule erhalten.</span><span lang=DE><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> </span><span lang=DE><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Die Kursteilnahme ist für alle offen. Eine spezielle fachliche oder formale Vorbildung ist nicht nötig. Teilnehmer sollten die englische Sprache beherrschen und über einen Computer mit Internetzugang verfügen. Die Teilnahme ist kostenfrei. Die Registrierung ist ab sofort möglich und der Kurs beginnt am 19. Februar und endet am 28. Mai 2015. </span><span lang=DE><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> </span><span lang=DE><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Bitte besuchen Sie die Webseite </span><span lang=DE><a href="http://www.goethe.de/mooc"><span style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>www.goethe.de/mooc</span></a></span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> für weitere Informationen sowie das Anmeldeformular.</span><span lang=DE><o:p></o:p></span></p><p class=MsoNormal><i><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> </span></i><i><span lang=DE><o:p></o:p></span></i></p><p class=MsoNormal><i><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Die Initiative „Kultur und Entwicklung“ des Goethe-Instituts wurde 2008 ins Leben gerufen. Mit seinen Programmen qualifiziert das Goethe-Institut Kulturschaffende, berät Kultureinrichtungen und vernetzt die Akteure untereinander und mit Initiativen in Deutschland. Als Pilot wurde das Projekt „Kulturmanagement China (KUMA)“ mit chinesischen Kulturmanagern veranstaltet. Um die Vernetzung von deutschen und chinesischen Kulturmanagern und der Kulturinstitutionen zu intensivieren, haben das Goethe-Institut China und die Stiftung Mercator 2013 ein neues Qualifizierungs- und Vernetzungsprogramm „Hu</span></i><i><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>互</span></i><i><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Tan</span></i><i><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>探</span></i><i><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> – Deutsch-Chinesisches Austauschprojekt im Kulturmanagement“</span></i><i><span lang=DE> </span></i><i><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>gestartet. Der Online-Kurs „Managing the Arts“ gilt als Ergänzung zu den bisherigen Angeboten. <o:p></o:p></span></i></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Im Anhang finden Sie die Pressemappe mit ausführlichen Informationen über „MOOC Managing the Arts: Marketing for Cultural Organizations“. Wir würden uns sehr freuen, wenn Sie die Ausschreibung auf Ihre Webseiten und sozialen Medien ankündigen und an die Interessenten weiterleiten könnten.<o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> </span><span lang=DE><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Vielen herzlichen Dank und mit besten Grüßen </span><span lang=DE><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> <o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Goethe-Institut China<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>_______________________________ </span><span lang=EN-US><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> <o:p></o:p></span></p><p class=MsoNormal><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>尊敬的女士们、先生们，</span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>亲爱的朋友们，</span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>2015</span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>年</span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>2</span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>月起，伦敦泰特现代艺术馆（</span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Tate Modern</span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>）馆长克里斯·德肯（</span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Chris Dercon</span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>）将指导<b>在线课程“管理艺术：文化机构的营销”</b></span><span lang=ZH-CN> </span><b><span lang=ZH-CN style='font-family:SimSun'>（</span></b><b><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Managing the Arts: Marketing for Cultural Organizations</span></b><b><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>），</span></b><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>这一课程针对从业的和即将就业的文化项目管理者。这一在线指导公开课程</span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>(MOOC - Mentored Open Online Course)</span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>由歌德学院和德国吕内堡大学共同开发，在全世界范围内提供免费的跨学科进修机会。课程的核心是专门为课程开发的来自曼谷、柏林、布达佩斯和拉各斯的教学案例。成功结业的学生将从其所在地的大学获得相当于</span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>5</span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>欧洲学分（</span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>ECTS</span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>）的证书。</span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> </span><span lang=DE><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Shuo FENG </span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>冯硕</span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Beauftragte für die Öffentlichkeitsarbeit <o:p></o:p></span></p><p class=MsoNormal><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>公共事务部主任</span><span lang=ZH-CN style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> </span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Officer for Press and Public Relations<o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Goethe-Institut China</span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>北京德国文化中心</span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>•</span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>歌德学院（中国）</span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Cyber Tower Building B 17/F, <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>2 Zhong Guan Cun South Ave., <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Haidian District, Beijing 100086<o:p></o:p></span></p><p class=MsoNormal><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>北京市海淀区中关村南大街</span><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>2</span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>号数码大厦</span><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>B</span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>座</span><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>17</span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>层</span><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>邮编</span><span lang=ZH-CN style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> </span><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>100086<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Tel. + 86 10 8251 2909<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Fax + 86 10 8251 2903<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><a href="mailto:pr@peking.goethe.org">pr@peking.goethe.org</a> <o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><a href="http://www.goethe.de/china">www.goethe.de/china</a><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Wechat | </span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>微信：北京德国文化中心•歌德学院（中国）</span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p></o:p></span></p><p class=MsoNormal><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Weibo | </span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>新浪微博：</span><span lang=ZH-CN style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> </span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>@</span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>歌德学院中国</span><span lang=DE style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> weibo.com/goetheinstitut<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-GB style='font-size:10.0pt;font-family:"Verdana","sans-serif"'>Douban | </span><span lang=ZH-CN style='font-size:10.0pt;font-family:SimSun'>豆瓣：</span><span lang=EN-GB style='font-size:10.0pt;font-family:"Verdana","sans-serif"'> site.douban.com/goetheinstitut<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:10.0pt;font-family:"Verdana","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span lang=EN-US><o:p> </o:p></span></p></div></body></html>